pick a consumer product and show how the marketer of that product uses 'product differentiation' to create a unique selling proposition. Gucci
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pick a consumer product and show how the marketer of that product uses 'product differentiation' to create a unique selling proposition. Gucci
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- What is a more effective marketing positioning: low price or value? Why?What types of products would you use demographic segmentation for?How about psychographic segmentation? Explain how these products differ.What is the difference between product markets and generic markets? Provide example for each.
- Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?Is positioning of products a determinant of future purchase by consumers? Cite at least 3 examples to support your reasoning.
- Develop a marketing strategy for luxury car manufacturing company business utilizing the 4 Ps of Marketing? Indicate how you are going to raise brand awareness among your target audience.CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND EXPLAIN YOUR CHOICES: SUV AND NEW SMART PHONEIdentify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.
- The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.What best describes p&g firms orientation? Production sales Marketing company Societal Relationships marketing Provide a brief answering for your choice of orientation?Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?