Discuss the Porter's Generic routes towards  competitive advantage

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Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.