Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
can you help me what to write on this column on page 4?remain box can u fill please

Transcribed Image Text:Activity 4: Transportation VAM | Problem B
A fruit juice manufacturer has recently begun negotiations with brokers in the areas where it intends to distribute its
products. Before finalizing the agreements, however, the manager wants to determine shipping routes and costs.
The firm has three plants with the capacities as shown below: Estimate demands in each of the warehouse localities are:
PLANT CAPACITY (PIECES PER WEEK)
1
2
3
400
800
600
The estimated ship cost per box for the various routes are:
WAREHOUSE
A
B
C
D
DEMAND (PIECES PER WEEK)
900
200
400
300
TO
Plant
FROM
A
B
с
D
Supply
A
B
C
D
6
S
7
7
9
12
9
12
460
406
2
10
7
2
3
3
8
2
10
2
3
9
6
4
200
400
200 800
8
9
6
니
3
500
100
600
Demand
900
200
400
306
1800
Opportunity Cost
Row/Column
B
Opportunity Cost
9-7=2
Row/Column
A.1
8-5-3
2
3-2=1
3
61432
A
8-5-3
B
C
9-7-2
6-2=4
D
4-3=1
B.1
8-5-3
2
3-21
3
8-4=4*
A
8-5=3
B
9-7=2
A
4-3-1
C.1
8-5=3
2
3-2=1
Cell
Cost of the above
allocation
Test of unallocated Cells
Amount
A
8-5=3
B
9-7-2
D
12-3-9
DI
8-5-3
2
10-7-3
A
B
£.2
A
8-5=3
97=2
10-7=3
10-8=2
Total Cost
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