Answered: What is buzz building, and how does it…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

1. What is buzz building, and how does it work? 2. What is meant by homophily? 3. Describe some ways in which marketers use the Internet to encourage positive word-of-mouth. 4. Could a marketer create a generalized opinion leader? 5. What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions. 6. Is there such a thing as a generalized opinion leader? Why or why not? 7. What is klout, and how is it measured? 8. How do you find a suitable opinion leader? 9. What is FOMO, and why might it be important? 10. List three types of social power, and give an example of each. 11. What is a brand community, and why is it of interest to marketers? 12. Define conformity and give an example of it. Name three reasons why people conform. 13. How does the Principle of Least Interest relate to your success in a romantic relationship?

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