Which of the following is a downside to owned content? Lack of thought-leadership and authority More difficult to gain visibility No control over the conversations that occur as a result Less shareable than other forms What is the difference between segmenting and targeting? Segmenting arranges an audience into groups based on similar characteristics, while targeting narrows those groups into a niche Segmenting narrows groups into a niche, while targeting arranges an audience into groups based on similar characteristics Segmenting portrays a brand to an audience with similar characteristics, while targeting narrows that audience into a niche Segmenting and targeting are the same O O O О
Which of the following is a downside to owned content? Lack of thought-leadership and authority More difficult to gain visibility No control over the conversations that occur as a result Less shareable than other forms What is the difference between segmenting and targeting? Segmenting arranges an audience into groups based on similar characteristics, while targeting narrows those groups into a niche Segmenting narrows groups into a niche, while targeting arranges an audience into groups based on similar characteristics Segmenting portrays a brand to an audience with similar characteristics, while targeting narrows that audience into a niche Segmenting and targeting are the same O O O О
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following is a downside to owned content?
Lack of thought-leadership and authority
More difficult to gain visibility
No control over the conversations that occur as a result
Less shareable than other forms
Transcribed Image Text:What is the difference between segmenting and targeting?
Segmenting arranges an audience into groups based on similar characteristics, while targeting narrows those groups into a niche
Segmenting narrows groups into a niche, while targeting arranges an audience into groups based on similar characteristics
Segmenting portrays a brand to an audience with similar characteristics, while targeting narrows that audience into a niche
Segmenting and targeting are the same
O O O
О
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