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[Cheerios] Rachel is completely obsessed with Kim Kardashian. While scrolling through her Instagram, she saw that Kim had posted a picture of herself eating a new flavor of Cheerios. At the bottom of the post, Kim noted that the post was a paid collaboration. Paid or not, if Kim Kardashian was posting it, Rachel was trying it. She ran to the nearest Publix and bought a box of Cheerios. She ended up loving them so much that she too posted a picture of Cheerios for her followers to see. What types of media are being described in this scenario? i. Unearned Media i. Earned Media iii. Owned Media O i and ii only O i and ii only O i and iii only O i only O Lii, and i

[Cheerios] Rachel is completely obsessed with Kim Kardashian. While scrolling through her Instagram, she saw that Kim had posted a picture of herself eating a new flavor of Cheerios. At the bottom of the post, Kim noted that the post was a paid collaboration. Paid or not, if Kim Kardashian was posting it, Rachel was trying it. She ran to the nearest Publix and bought a box of Cheerios. She ended up loving them so much that she too posted a picture of Cheerios for her followers to see. What types of media are being described in this scenario? i. Unearned Media i. Earned Media iii. Owned Media O i and ii only O i and ii only O i and iii only O i only O Lii, and i

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Cheerios] Rachel is completely obsessed with Kim Kardashian. While scrolling through her Instagram, she saw that Kim had posted a picture of herself eating a new flavor of Cheerios. At the bottom of the post, Kim noted that the post was a paid collaboration. Paid or not, if Kim Kardashian was posting it, Rachel was trying it. She ran to the nearest Publix and bought a box of Cheerios. She ended up loving them so much that she too posted a picture of Cheerios for her followers to see. What types of media are being described in this scenario? i. Unearned Media i. Earned Media i. Owned Media O i and ii only O i and ii only O i and iii only Oi only O Lii, and i
Transcribed Image Text:[Cheerios] Rachel is completely obsessed with Kim Kardashian. While scrolling through her Instagram, she saw that Kim had posted a picture of herself eating a new flavor of Cheerios. At the bottom of the post, Kim noted that the post was a paid collaboration. Paid or not, if Kim Kardashian was posting it, Rachel was trying it. She ran to the nearest Publix and bought a box of Cheerios. She ended up loving them so much that she too posted a picture of Cheerios for her followers to see. What types of media are being described in this scenario? i. Unearned Media i. Earned Media i. Owned Media O i and ii only O i and ii only O i and iii only Oi only O Lii, and i
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