A newspaper started an online version of its paper 14 years ago. In a recent presentation to stockholders, the lead marketing executive states that the revenues for online ads have more than doubled that of the revenues for printed ads since starting the online version of the paper. Use the graph below to justify the lead executive's statement and to determine the approximate year that the two ad revenues were equal. 3 2 Revenue (in millions of dollars) 2 4 Online ad revenue Printed ad revenue 6 8 10 12 Year 14

A newspaper started an online version of its paper 14 years ago. In a recent presentation to stockholders, the lead marketing executive states that the revenues for online ads have more than doubled that of the revenues for printed ads since starting the online version of the paper. Use the graph below to justify the lead executive's statement and to determine the approximate year that the two ad revenues were equal. 3 2 Revenue (in millions of dollars) 2 4 Online ad revenue Printed ad revenue 6 8 10 12 Year 14

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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