Assume you own an online business, you can choose whether your customers would have to pay before delivery, after delivery or part payment before delivery. All variants have their merits and demerits for you as a business owner. Assume that you can select only one of the three options. Which one would you opt for? Justify your answer.

Assume you own an online business, you can choose whether your customers would have to pay before delivery, after delivery or part payment before delivery. All variants have their merits and demerits for you as a business owner. Assume that you can select only one of the three options. Which one would you opt for? Justify your answer.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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