[McD's] Imagine that you are the owner of the McDonald's franchises in Gainesville. You decide that you want to increase your brand awareness by engaging in Guerrilla Marketing. Which of the following is an example of guerrilla marketing?
[McD's] Imagine that you are the owner of the McDonald's franchises in Gainesville. You decide that you want to increase your brand awareness by engaging in Guerrilla Marketing. Which of the following is an example of guerrilla marketing?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[McD's] Imagine that you are the owner of the McDonald's franchises in Gainesville. You decide that
you want to increase your brand awareness by engaging in Guerrilla Marketing. Which of the
following is an example of guerrilla marketing?
O Paying for an advertisement in the UF newspaper. "The Alligator.
O Putting a large McDonald's French fry box by the Turlington Hall "French Fry" sculpture
O Paying a popular player on the UF basketball team to promote McDonald's on their Instagram posts and
stories
O Sending a press release to all the local media about McDonald's "new and improved" French fries
O Offering discounts on French fries to everyone who shows their UF student ID](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c8ff118-2529-47dd-a2db-d9a8394b3573%2F23704f1e-4816-4a4d-8dc6-c1125d08918c%2F6yn3qy_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[McD's] Imagine that you are the owner of the McDonald's franchises in Gainesville. You decide that
you want to increase your brand awareness by engaging in Guerrilla Marketing. Which of the
following is an example of guerrilla marketing?
O Paying for an advertisement in the UF newspaper. "The Alligator.
O Putting a large McDonald's French fry box by the Turlington Hall "French Fry" sculpture
O Paying a popular player on the UF basketball team to promote McDonald's on their Instagram posts and
stories
O Sending a press release to all the local media about McDonald's "new and improved" French fries
O Offering discounts on French fries to everyone who shows their UF student ID
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning