When compared to a face-to-face setting, an online environment offersgreater media richnessgreater anonymitya well-defined audienceno context indicators

Answered: When compared to a face-to-face…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

When compared to a face-to-face setting, an online environment offers
greater media richness
greater anonymity
a well-defined audience
no context indicators

Expert Solution

Step 1

Online medium for marketers as well as for individuals is quick and efficient way to communicate through internet. The rise of internet and technology has created a more robust infrastructure which provides a cost effective as well as quick medium which is beneficial for businesses as well as for individuals. The online environment also provides more anonymity to the users which helps in building trust and makes them more comfortable in sharing information as compared to a physical medium which involves face to face setting.

Hence the correct option is Option 2 (Greater anonymity).

Step by step

Solved in 2 steps

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions