The company that uses part of speech to describeperson, objects, action or situation in a creativemanner to do consumer motivational research iscalleda. Word AssociationO b. Thematic Apperception TechniqueO c. StorytellingO d. Metaphor Analysis

Motivational Research is a kind of marketing research that helps to explain the behavioural pattern…

Answered: in, objects, ac ner to do consumer…

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in, objects, ac ner to do consumer motivational research is ed a. Word Association

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The company that uses part of speech to describe
person, objects, action or situation in a creative
manner to do consumer motivational research is
called
a. Word Association
O b. Thematic Apperception Technique
O c. Storytelling
O d. Metaphor Analysis

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