The type of consumer’s motives and personality in the Burger King ad "BK Super Seven Inches" according to: 1- Freud theory. 2- Neo-Freud theory. 3- Trait theory.
The type of consumer’s motives and personality in the Burger King ad "BK Super Seven Inches" according to: 1- Freud theory. 2- Neo-Freud theory. 3- Trait theory.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The type of consumer’s motives and personality in the Burger King ad "BK Super Seven Inches" according to:
1- Freud theory.
2- Neo-Freud theory.
3- Trait theory.
Transcribed Image Text:IT JUST
TASTES (BURGER
KING
BETTER
IT'LL BLOW
YOUR MIND AWAY
*625
MEAL
Fil your desin tor somehing long acy and fame ged
with the NEW BK SUPER SEVEN NCHER Yean tor
mare ater yu tasto the nind blowing burger tat comes
BK SUPER SEVEN INCHER a ge bed paty, oped with Anetcan cheese
orapy oniora and the A Tk Hearny ak taue
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