John works for a marketing company and she tries to understand how audiences choose media because it satisfies their needs for entertainment pleasure etc. therefore it seems that Joanne subscribes to which theory of mass communication? A agenda setting theory B uses an gratification theory C cultivation theory D supporting dominant social systems E medium theory

John works for a marketing company and she tries to understand how audiences choose media because it satisfies their needs for entertainment pleasure etc. therefore it seems that Joanne subscribes to which theory of mass communication? A agenda setting theory B uses an gratification theory C cultivation theory D supporting dominant social systems E medium theory

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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