John works for a marketing company and she tries to understand how audiences choose media because it satisfies their needs for entertainment pleasure etc. therefore it seems that Joanne subscribes to which theory of mass communication? A agenda setting theory B uses an gratification theory C cultivation theory D supporting dominant social systems E medium theory

John works for a marketing company and she tries to understand how audiences choose media because it satisfies their needs for entertainment pleasure etc. therefore it seems that Joanne subscribes to which theory of mass communication? A agenda setting theory B uses an gratification theory C cultivation theory D supporting dominant social systems E medium theory

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section16.5: The Major Channels Of Management Communication Are Talking, Listening, Reading, And Writing

Problem 1CC: What are the four components of communication discussed in this section?

See similar textbooks

Similar questions

Find ads (print or TVC's) that appeal to the needs for power, needs for affiliation, need for achievement and need for uniqueness. Discuss their effectiveness Find ads for each concept (print or TVC's) bearing a. Approach-approach conflict b. Approach-avoidance conflict c. avoidance - avoidance conflict d. Enculturation e. Acculturation
(a) Differentiate media habit, lifestyle and preference. (b) Identify the similarities and differences of media literacy, information literacy, and technology literacy.
Based on the pros and cons given in the image what’s a possible solution that could better birth control being legal?
In the context of consumer behavior, a self is considered a form of communicationan extension of ourselvesan extended selfa representation of an ideal selfa form of looking-glass self
THIS IS A MEDIA AND COMMUNICATION QUESTION PLEASE The way children/youth can be framed as simultaneously in danger yet dangerous, or as targeted yet activeconsumers. What are some specific ways that children/youth have been positioned assusceptible to media, and creative or rebellious users of media? Using the article " 'Snapchat', youth subjectivities and sexuality : disappearing media dn the discourse of youth innocence." by charteris jennifer construct a critical synthesis of some of the arguments whichillustrate this apparently contradictory position. You may want to consider the role ofrepresentations, media affordances, or cultural narratives in your answer (though youcan use other themes as well) please answer should be long and have APA in text citation from the article , Thank you
. What is an opinion leader? How does an opinionleader relate to the multistep flow of communication?
Considering hemispheric lateralization (split-brain theory), identify which ad among the following will attracts the right side brain and which one will attract left side brain and why?
Marketers are making a new pitch to men—at the risk of politicalincorrectness. Marketers for firms such as Unilever and Kmart werefrustrated in their attempt to reach young male consumers withtheir messages. After searching for clues about what this crowdlikes, these firms created marketing campaigns designed to grabtheir attention—perhaps at the expense of other consumers. Someadvertising is designed to appeal to “bad boy” attitudes, lowbrowhumor, and sex.1. What are some of the pitfalls of this kind of segmentation?2. Do you think these ads will be successful in the long run? Whyor why not?3. Should marketers be concerned about offending one marketsegment when trying to reach another? Why or why not?
Wrong answer -> definite downvote Communities of people who live and work where a firm is located are often the target of brand impact. public relations efforts. marketing efforts. primacy appeal. advertising efforts.
Which, if any, nonverbal communication factorsmight be relevant in the marketing of the following?a. Watchesb. Jewelryc. Facial tissued. Laundry detergente. Lip balmf. Women’s clothing
Describe the type of promotional message that would be most suitable for each of the following personality market segments, and give an example of each: (a) highly dogmatic consumers, (b) inner-directed consumers, (c) consumers with high optimum stimulation levels, (d) consumers with a high need for recognition, and (e) consumers who are visualizers versus consumers who are verbalizers.
Please Help Me With English ?