Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How to build an online engagement and make it a viral
community? Explain your answer using picture/diagram/table/smart art/etc
Expert Solution
Background
Customer engagement starts at the first stage when a product comes into the market business promote their products in different ways. For promoting the product, customer engagement is done.
After using the products, customer satisfaction comes. Customer satisfaction is very important for businesses but it wholly depends on customer engagement.
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