Please answer these questions -Discuss visitor categories used by marketers today. -Describe the six behavior-based categories identified by McKinsey & Company’s study. -Why is touchpoint consistency an important feature of a company’s relationship with its customers? -Compare and contrast the funnel model of the customer and the customer life-cycle mo

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.