Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Describe why Net Promoter Score is a closed customer feedback loop.
Expert Solution

Step 1
Net promoter score is the percentage that shows how a customer rates a product/brand/service and how likely would they recommend the company, product/brand that they liked to their friends, family, etc.
It is helpful in measuring the customer's overall satisfaction and customer loyalty.
It is a metric that helps in getting valuable insights about customers and their perception of a product/service/ brand.
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