nt from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the emotional appeal in the advertisement? (What is really being sold here?) Which underlying consumer need(s) are being targeted in this advertisement?

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Q: What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance…

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Q: Find two (2) print ads. One illustrating the cognitive component and the other illustrating the…

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Q: three (3) advertisements that show different positioning strategies. Compare and contrast these.

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Q: What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance…

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Q: What is active perception and how it is created. How it helps marketer in designing the…

A: Perception refers to the senses of a human being that concerned with feel, smell, sight, touch,…

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Q: 4-8. Marketers are concerned with which types of reference groups?

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Q: What kind of secondary data and syndicated data would be helpful in addressing the issue of changing…

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Q: Select any one popular TV advertisement for any product / service that you find ethically wrong /…

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Q: Who/What appears in the ads? Why do you think they were chosen to appear on the ads? What impact do…

A: Advertisement displays the brand's promotion, products or services to a target market to generate…

Q: According to Abraham Maslow, the hierarchy of needs is a good way to guide marketer's thinking.…

A: Individual M has developed a theory of motivation that describes five level of needs that dictates…

Q: Which components of the marketing mix have been proven to positively and significantly affect the…

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Q: . How can marketing managers identify opinionleaders?

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Q: Select any one popular TV advertisement for any product / service that you find ethically wrong /…

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Q: Find and copy or describe two ads that are basedon affective choice. Why do you think the firm…

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Q: What example of products (and their corresponding brands) corresponding in each type of need in the…

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Q: When Carnival published ads to reassure the public that they were fixing problems that led to recent…

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Q: 2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do…

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Q: What is a consumer inference? Why is this ofinterest to marketers?

A: Consumer inference can refer to the process of filling in missing information about a product…