nt from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the emotional appeal in the advertisement? (What is really being sold here?) Which underlying consumer need(s) are being targeted in this advertisement?

Q: "If we were to use Maslows hierarchy of needs as a framework, how would COVID-19 affect us in…

A: Covid-19 was a pandemic situation that disrupted the lives of each and every individual across the…

Q: Find two (2) print ads. One illustrating the cognitive component and the other illustrating the…

A: Advertising is one of the promotional activities used to promote a product or service to the public.…

Q: What are long-tail keywords, and why are they important for targeting specific audiences?

A: Long-tail keywords are more specific and less competitive search phrases than short-tail keywords.…

Q: three (3) advertisements that show different positioning strategies. Compare and contrast these.

A: Positioning is an advertising strategy that alludes to how a brand needs to be seen in the psyche of…

Q: Draw a table with the main differences between reference groups , opinion leaders and influencers in…

A: Consumer behavior is the stance the consumer takes at the time of taking the buying decision which…

Q: Critically define and distinguish the difference between the concepts of "reference groups" ,…

A: The study of understanding how a prospect customer or prospect consumer analyze, select, purchase…

Q: What kind of secondary data and syndicated data would be helpful in addressing the issue of changing…

A: Secondary data: It means the data which was already present in the public sources like the internet,…

Q: Select any one popular TV advertisement for any product / service that you find ethically wrong /…

A: It is common knowledge in society that drinking alcohol is bad for the consumer's health as well as…

Q: Which components of the marketing mix have been proven to positively and significantly affect the…

A: * Option Selection -  Option A, Promotion, Option B , Product, Option C , Price, All of the three…

Q: Select any one popular TV advertisement for any product / service that you find ethically wrong /…

A: The ethics in marketing are essential because: Good image of the brand and the overall company is…

Q: When Carnival published ads to reassure the public that they were fixing problems that led to recent…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…