[Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new way to segment their market. The plan is to survey the UF population and get general subjective measures. After receiving their responses, Study Edge will have a better idea of their potential customers' product usage, media usage and overall lifestyle. What measurement approach did Study Edge utilize? O Personality Index Study O Benefit Study O Activities, Interests, and Opinion Study O Heavy Half Study O AD Preface Study
[Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new way to segment their market. The plan is to survey the UF population and get general subjective measures. After receiving their responses, Study Edge will have a better idea of their potential customers' product usage, media usage and overall lifestyle. What measurement approach did Study Edge utilize? O Personality Index Study O Benefit Study O Activities, Interests, and Opinion Study O Heavy Half Study O AD Preface Study
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![(Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new
way to segment their market. The plan is to survey the UF population and get general subjective
measures. After receiving their responses, Study Edge will have a better idea of their potential
customers product usage, media usage and overall lifestyle. What measurement approach did Study
Edge utilize?
O Personality Index Study
O Denefil Study
O Activities, Interests, and Opinion Study
O Heavy Half Study
O AD Preface Study](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2Fb3808a09-0066-4dcb-844f-c0bde0b56876%2F8u5r5sj_processed.jpeg&w=3840&q=75)
Transcribed Image Text:(Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new
way to segment their market. The plan is to survey the UF population and get general subjective
measures. After receiving their responses, Study Edge will have a better idea of their potential
customers product usage, media usage and overall lifestyle. What measurement approach did Study
Edge utilize?
O Personality Index Study
O Denefil Study
O Activities, Interests, and Opinion Study
O Heavy Half Study
O AD Preface Study
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