If we use the model of the hierarchy of effects to define the communication objectives, in order for a consumer to have the necessary knowledge about the brand so that he begins to consider it as an alternative, we could use which of the following strategies: Select one: a. Make an announcement that uses the central persuasion route. b. Make an announcement that uses the peripheral persuasion route. c. Make an advertisement in which the theory of operant conditioning is applied. d. Make an advertisement in which classical conditioning theory is applied.

Q: from the semiotic perspective, what are the three components  that every message must have?

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Q: In the ________ stage of the advertising development process, the Fallon team conducts research to…

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Q: .. For specific segments of a market, a gamification approach might help elicit a desired behavior…

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Q: To determine the effectiveness of the current advertising campaign" could be an example of…

A: Advertising is the communication of the unique features of a brand through print, television, and…

Q: What is the message from the advertiser and how does this advertiser play on our pre-existing…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…

Q: Which of the following strategies are best recommended for the "D" (Desire) Stage of the AIDA model…

A: The AIDA model provides a framework for understanding and guiding the customer journey from initial…

Q: Selection is the process of paying attention to a particular sensory stimulus. Advertisers often use…

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Q: Coca-Cola and Pepsi use Affective- oriented advertisements because they are better at at inspiring…

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Q: Justin’s nut butter packaging includes a label with the number of grams of protein it offers on the…

A: Justin Gold, the originator of Justin’s mark of natural nut butter, cups, & snack packs, is a…

Q: What angle could I take to create a good meat reduction message that would work better on men than…

A: Note: The answer has been framed in a generalized manner.Marketing is the skill of putting together…

Q: The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting…

A: The manufacturer of low-calorie sweeteners has altered the product's flavor to make it better…

Q: What are some ways the topic, purpose, and audience of a message influence the way it is…

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Q: In social marketing, refers to the ways in which a social marketing campaign informs and persuades…

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Q: Social

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A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

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Q: Which of these is a business team responsible for selling a company's product or services? none of…

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Q: All of the following are strategies a marketer would use to lead consumers into making the final…

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Q: Likewise, Chapter 10 discusses McGuire’s psychological motives. Which of these motives might…

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Q: According to Dr. Daniels' which of the following asks the question "Does your promotion make more…

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Q: how do we develop a consistent message about our product? howdo we best generate buzz?

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.