Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful example that encouraged consumers to share happy memories and experiences that make them feel happy that summer. This is an example of * Emotional advertising Cognitive advertising O Creating awareness O Conative advertising

Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful example that encouraged consumers to share happy memories and experiences that make them feel happy that summer. This is an example of * Emotional advertising Cognitive advertising O Creating awareness O Conative advertising

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful
example that encouraged consumers to share happy memories and
experiences that make them feel happy that summer. This is an example
of *
Emotional advertising
O Cognitive advertising
Creating awareness
Conative advertising
TOSHIRA

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