Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful example that encouraged consumers to share happy memories and experiences that make them feel happy that summer. This is an example of * Emotional advertising Cognitive advertising O Creating awareness O Conative advertising

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful
example that encouraged consumers to share happy memories and
experiences that make them feel happy that summer. This is an example
of *
Emotional advertising
O Cognitive advertising
Creating awareness
Conative advertising
TOSHIRA
Transcribed Image Text:Coca-Cola's "Choose Happiness" promotion in 2015 was a powerful example that encouraged consumers to share happy memories and experiences that make them feel happy that summer. This is an example of * Emotional advertising O Cognitive advertising Creating awareness Conative advertising TOSHIRA
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