1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:
1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image"
- Awareness
- Interest
- Desire
- Action
Explain your answer:
1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now???
- Deal
- Coupon
- Premium
- Contest
- Sweepstakes
- Samples
- Loyalty Program
- Rebates
Explain your answer:
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