A customer at a Marriott Hotel was a victim of a crime on the property. The incident received widespread coverage by the newspapers, tv and internet media for two weeks. This media coverage is a form of ____________________ and cannot be controlled by the company. Group of answer choices advertising sales promotion publicity positive promotions public relations

A customer at a Marriott Hotel was a victim of a crime on the property. The incident received widespread coverage by the newspapers, tv and internet media for two weeks. This media coverage is a form of ____________________ and cannot be controlled by the company. Group of answer choices advertising sales promotion publicity positive promotions public relations

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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public relations

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