An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.
An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.

Transcribed Image Text:An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize
Multiple Choice
product reminder
direct competitive
cooperative
pioneering
institutional
advertising.
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