A work from home platform company sends your agency a message about needing help with grabbing people's attention on the company's YouTube channel. You review the channel and come up with the idea to create YouTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the company's YouTube ads? Humans are intrinsically greedy according to Freudian personality theory. Humans are attracted to video versus other types of media content. Humans want to feel industrious according to Erik Erikson's personality theory. Humans desire to be the heroes of their own lives according to Jungian archetypes.
A work from home platform company sends your agency a message about needing help with grabbing people's attention on the company's YouTube channel. You review the channel and come up with the idea to create YouTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the company's YouTube ads? Humans are intrinsically greedy according to Freudian personality theory. Humans are attracted to video versus other types of media content. Humans want to feel industrious according to Erik Erikson's personality theory. Humans desire to be the heroes of their own lives according to Jungian archetypes.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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