A work from home platform company sends youragency a message about needing help with grabbingpeople's attention on the company's YouTube channel.You review the channel and come up with the idea tocreate YouTube ads that promote the concept of greed.The ads would talk about the possibility of potentialusers earning a lot of money if they find a job on thework from home platform. Why would a greed appealincrease view times on the company's YouTube ads?Humans are intrinsically greedy according to Freudianpersonality theory. Humans are attracted to videoversus other types of media content. Humans want tofeel industrious according to Erik Erikson's personalitytheory. Humans desire to be the heroes of their ownlives according to Jungian archetypes.SubjОрSub-

It is a complicated but significant paradigm for examining the constitution of human psyche and the…

Answered: A work from home platform company sends…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

An electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation? A) promote the product on social media channels B) create an app that promotes the product C) replace online marketing with print marketing D) rename the company to start with the letter “A” E) create more specific keywords
Write in your own words, what are the top five free websites for posting classified ads? Words count = 500
Bernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.
You have decided to spend $500 on Instagram marketing this quarter. If your quarterly marketing budget is $2,900, what is the percentage of your marketing dollars being spent on Instagram?
True or False: The IMC model basically says that advertisers should run several different promotional campaigns (using different actors and themes, etc.) simultaneously just as long as each theme is presented in a different medium.
How do advertisers optimize advertisement placement for maximum effectiveness?
Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?
While the aim of social marketing is to have consumers use the product to benefit themselves and society, the aim of commercial marketing is to have consumers purchase a product which benefits the company. O True O False
share some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.
Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products or services. Evaluate its effectiveness in creating customer engagement.
Digital marketer compare results of online engagement campaigns for brands X and Y. She finds that ads of brands X lead to more shares and responses from consumers than ads for brand Y. Marketer may conclude that brand X has _____ brand _____ than brand Y A. higher; equty B. lower; equity C. higher; power D. lower; power
Do you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?

SEE MORE QUESTIONS

Recommended textbooks for you

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Management Information Systems: Managing The Digi…

Management

ISBN:

9780135191798

Author:

Kenneth C. Laudon, Jane P. Laudon

Publisher:

PEARSON

Business Essentials (12th Edition) (What's New in…

Management

ISBN:

9780134728391

Author:

Ronald J. Ebert, Ricky W. Griffin

Publisher:

PEARSON

Fundamentals of Management (10th Edition)

Management

ISBN:

9780134237473

Author:

Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

Publisher:

PEARSON

SEE MORE TEXTBOOKS