A work from home platform company sends your agency a message about needing help with grabbing people's attention on the company's YouTube channel. You review the channel and come up with the idea to create YouTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the company's YouTube ads? Humans are intrinsically greedy according to Freudian personality theory. Humans are attracted to video versus other types of media content. Humans want to feel industrious according to Erik Erikson's personality theory. Humans desire to be the heroes of their own lives according to Jungian archetypes.
A work from home platform company sends your agency a message about needing help with grabbing people's attention on the company's YouTube channel. You review the channel and come up with the idea to create YouTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the company's YouTube ads? Humans are intrinsically greedy according to Freudian personality theory. Humans are attracted to video versus other types of media content. Humans want to feel industrious according to Erik Erikson's personality theory. Humans desire to be the heroes of their own lives according to Jungian archetypes.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Transcribed Image Text:A work from home platform company sends your
agency a message about needing help with grabbing
people's attention on the company's YouTube channel.
You review the channel and come up with the idea to
create YouTube ads that promote the concept of greed.
The ads would talk about the possibility of potential
users earning a lot of money if they find a job on the
work from home platform. Why would a greed appeal
increase view times on the company's YouTube ads?
Humans are intrinsically greedy according to Freudian
personality theory. Humans are attracted to video
versus other types of media content. Humans want to
feel industrious according to Erik Erikson's personality
theory. Humans desire to be the heroes of their own
lives according to Jungian archetypes.
Subj
Ор
Sub-
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON