As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships.
Determine your campaign target consider each of the following options. Describe how or if the target option will be used. If you choose not to use an option, be sure to explain why it is not a fit for your campaign.
| Target Option | Description |
|---|---|
| Exclusivity | |
| Sequencing | |
| Frequency capping | |
| Road blocking | |
| Geo targeting | |
| Connection type | |
| Day and time | |
| Social serving | |
| Audience | |
| Behavioural targeting and Retargeting/Remarketing |
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