Answered: All of the following are part of the…

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT a. Awareness b. Process c. Interest d. Trial

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter9: Marketing Research

Section: Chapter Questions

Problem 4LO

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT

Awareness

Process

Interest

Trial

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