Chapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will outweighthe possible nuisance of push notifications as theymove through the store and simultaneously receiveinformation on their smartphones?

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.