At which stage of the buying process, the buyer recognizes a problem? a. Information search b. Need recognition C. Purchase decision d. Evaluation of alternative

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Introduction to business
At which stage of the buying process, the buyer
recognizes a problem?
a. Information search
b. Need recognition
C. Purchase decision
d. Evaluation of alternative
Transcribed Image Text:At which stage of the buying process, the buyer recognizes a problem? a. Information search b. Need recognition C. Purchase decision d. Evaluation of alternative
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