At which stage of the buying process, the buyer recognizes a problem? a. Information search b. Need recognition C. Purchase decision d. Evaluation of alternative
At which stage of the buying process, the buyer recognizes a problem? a. Information search b. Need recognition C. Purchase decision d. Evaluation of alternative
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:At which stage of the buying process, the buyer
recognizes a problem?
a. Information search
b. Need recognition
C. Purchase decision
d. Evaluation of alternative
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