Which of the following is an experiential information source for consumer information search? Taking test drive at a car dealer Watching TV ads about a car brand Talking to friends who own a car brand Reading online reviews about a car brand
Which of the following is an experiential information source for consumer information search? Taking test drive at a car dealer Watching TV ads about a car brand Talking to friends who own a car brand Reading online reviews about a car brand
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 7DRQ
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![Which of the following is an experiential information source for consumer information search?
Taking test drive at a car dealer
Watching TV ads about a car brand
Talking to friends who own a car brand
Reading online reviews about a car brand](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F96bc6193-a9e7-4716-b78f-2b2e254dbd91%2F94489070-41af-4033-b5bf-f608a2d781ae%2F669kb0g_processed.png&w=3840&q=75)
Transcribed Image Text:Which of the following is an experiential information source for consumer information search?
Taking test drive at a car dealer
Watching TV ads about a car brand
Talking to friends who own a car brand
Reading online reviews about a car brand
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