Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is local mobile search?
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Step 1
Mobile local search is a technology that allows people to search for local things using mobile phone equipment such as mobile phones and other mobile devices. It is a local search and discovery of persons, places, and things within an identifiable space defined by distant parameters.
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