An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment O advertising value equivalency, brand mentions, article counting

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.