As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suggest the best communication channels for the following messages

  1. As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country

  2. You’re sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send Jeremy some information about a shared project. Should you text him right away before you forget

  3. You want to persuade your manager to change your work schedule.
Ten Levels of Richness in Today's Workplace Communication Channels–Richest to Leanest
1 Face-to-Face
3 Video Chat
5 IM
7 Memo
9 Report
Conversation
Best for short
Best for group
interaction and
Richest medium.
To distribute
To deliver
online messages
Best for persuasive,
bad-news, and
personal messages
interoffice information,
especially when
e-mail is unavailable
considerable
consensus building
that need a
data intemally or
externally
when members are
quick response
dispersed
llo
2 Telephone
4 E-mail
6 Letter
8 Blog
10 Wiki
Best choice when
To provide a
repository for d
information tha
be easily chang
Best for routine
For external
messages that
require formality,
sensitivity, or a
written record
To share ideas
two people cannot
meet in person
messages that
do not require
immediate feedback
with a wide
Internet audience
and encourage
responses
wi
@
Chapter 2: Planning Business Messages
Transcribed Image Text:Ten Levels of Richness in Today's Workplace Communication Channels–Richest to Leanest 1 Face-to-Face 3 Video Chat 5 IM 7 Memo 9 Report Conversation Best for short Best for group interaction and Richest medium. To distribute To deliver online messages Best for persuasive, bad-news, and personal messages interoffice information, especially when e-mail is unavailable considerable consensus building that need a data intemally or externally when members are quick response dispersed llo 2 Telephone 4 E-mail 6 Letter 8 Blog 10 Wiki Best choice when To provide a repository for d information tha be easily chang Best for routine For external messages that require formality, sensitivity, or a written record To share ideas two people cannot meet in person messages that do not require immediate feedback with a wide Internet audience and encourage responses wi @ Chapter 2: Planning Business Messages
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You’re sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send Jeremy some information about a shared project. Should you text him right away before you forget?

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Suggest the best communication channel for this message 

As an event planner, you have been engaged in research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee? 

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