Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Is there any downside to email service companies reading their customers' messages?
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Step 1
INTRODUCTION -
Email is a fundamental tool for communication and exchange of information, used by millions of people worldwide. Email service providers like Google, Yahoo, and Microsoft offer free email services to their customers, making it easier for them to stay connected with their friends, family, and colleagues. However, a major concern arises when it comes to the privacy of customers' messages.
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