ggy's Ice Cream wants to measure the impressions their social media account made gross ratings points share of voice pay-per-click ratio click-through ratio

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Iggy's Ice Cream wants to measure the impressions their social media account made versus their print advertisements. What calculation allows them to make this comparison?
gross ratings points
share of voice
pay-per-click ratio
click-through ratio
Transcribed Image Text:Iggy's Ice Cream wants to measure the impressions their social media account made versus their print advertisements. What calculation allows them to make this comparison? gross ratings points share of voice pay-per-click ratio click-through ratio
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