Examine the techniques used by Uber, Etsy and AirBnb that is leading to their success.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Examine the techniques used by Uber, Etsy and AirBnb that is leading to their success.

  2. Pick a company that uses the same techniques as the companies above and explain how this company compares with their customer service.
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