Discuss why are some products are easier to sell on line than others.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The use of E-Commerce has benefit the sale of many products ranging from the increased of airline tickets purchased on line, booking of hotel rooms online as well, as well as the success of E-Bay and Amazon. Yet there are many other products that will never take off on line such as the grocery purchase from supermarkets (cheap products) as well as the sales of fashionable clothings or even perfumes (expensive products). Discuss why are some products are easier to sell on line than others.

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