[Brianne] Brianne just got hired as the new director of marketing for Revolve Clothing. Revolve created a commercial that featured a bunch of women and their young children to show that their clothing is made for all women while also featuring cute babies. Before they decide to air the commercial, they wanted to ensure that the commercial would be successful, so they did some ad pretesting. One thing that Revolve did was conduct an FMRI test to see how people react to the cute babies in the advertisement. What type of marketing research is this an example of? O Segmentation O New Product testing Points of parity Neuromarketing Demand forecasting

[Brianne] Brianne just got hired as the new director of marketing for Revolve Clothing. Revolve created a commercial that featured a bunch of women and their young children to show that their clothing is made for all women while also featuring cute babies. Before they decide to air the commercial, they wanted to ensure that the commercial would be successful, so they did some ad pretesting. One thing that Revolve did was conduct an FMRI test to see how people react to the cute babies in the advertisement. What type of marketing research is this an example of? O Segmentation O New Product testing Points of parity Neuromarketing Demand forecasting

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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