Homework Help is Here – Start Your Trial Now!
Business
Marketing
hat is the best example of an advertising objective?

hat is the best example of an advertising objective?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

What is the best example of an advertising objective?

**Question:** What is the best example of an advertising objective? **Answer Options (Multiple Choice):** 1. "We want 35 percent of our target customers to be aware of our new product within the next two months." 2. "We want to generate enough interest in our product that intermediaries will be willing to stock it." 3. "We want to make older consumers aware of our product—since they have the greatest need." 4. "We want to increase profits—and that will require significantly expanding sales of our product." 5. "We want to win an advertising industry artistic award for the creative effort on the ad."
Transcribed Image Text:**Question:** What is the best example of an advertising objective? **Answer Options (Multiple Choice):** 1. "We want 35 percent of our target customers to be aware of our new product within the next two months." 2. "We want to generate enough interest in our product that intermediaries will be willing to stock it." 3. "We want to make older consumers aware of our product—since they have the greatest need." 4. "We want to increase profits—and that will require significantly expanding sales of our product." 5. "We want to win an advertising industry artistic award for the creative effort on the ad."
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS