. Chapter 11 also discusses fit between a celebrityendorser and the product that he or she endorses.Do you feel that there is a better fit between the Let’sMove! Campaign and each of the following celebritiesor between their endorsed soda brand and each ofthe following celebrities. Justify your answer.a. Michelle Kwanb. Beyoncéc. Shaquille O’Neal

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.