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[Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose quickly in popularity a few years ago, but a year later the food eraser declined just as fast as it rose to popularity. Therefore, food erasers had a very brief product life cycle. The food eraser is a(n): O Unlucky product O Failed product O Fad product O Revolutionary product O Decline product

[Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose quickly in popularity a few years ago, but a year later the food eraser declined just as fast as it rose to popularity. Therefore, food erasers had a very brief product life cycle. The food eraser is a(n): O Unlucky product O Failed product O Fad product O Revolutionary product O Decline product

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose quickly in popularity a few years ago, but a year later the food eraser declined just as fast as it rose to popularity. Therefore, food erasers had a very brief product life cycle. The food eraser is a(n): O Unlucky product O Failed product O Fad product Revolutionary product O Decline product
Transcribed Image Text:[Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose quickly in popularity a few years ago, but a year later the food eraser declined just as fast as it rose to popularity. Therefore, food erasers had a very brief product life cycle. The food eraser is a(n): O Unlucky product O Failed product O Fad product Revolutionary product O Decline product
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