Brand loyalty is defined as "a deeply held commitment to rebuy a preferred product or ervice consistently in the future, despite situational influences and marketing efforts having he potential to cause switching behavior" (Oliver, 1997, p. 392). Create three questions in a Likert format, which tightly reflect the above'definition well.

Brand loyalty is defined as "a deeply held commitment to rebuy a preferred product or ervice consistently in the future, despite situational influences and marketing efforts having he potential to cause switching behavior" (Oliver, 1997, p. 392). Create three questions in a Likert format, which tightly reflect the above'definition well.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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