Answered: Customer-perceived value is defined 1…

Customer-perceived value is defined 1 point as customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. True

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Customer-perceived value is defined 1 point
as customer's evaluation of the
differences between all the benefits
and all the costs of a marketing offer
relative to those of competing offers.
True
O False

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