How and why might a manager intentionally distort appraisal results? What would you recommend to minimize the problem?
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- How and why might a manager intentionally distort appraisal results? What would you recommend to minimize the problem?
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- What are some of the key distinctions between a descriptive model and a prescriptive model?Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?How might airlines and hotels be able to determineand utilize decision timing in their online marketingefforts?
- Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.Q1: Fill in the following blanks: 1. It means... the organization's loss of a selling opportunity that could have obtained profits in the event of a transaction being completed the purchase 2. .. are the studied motives that help the consumer to make the purchase decision for the merchandise without othersWrite a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.