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Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DRQ

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Trace how you might go through the steps in the consumer decision
process if you were thinking of buying a smart home device.

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What is Consumer Decision Making? Explain with an example?
The post-purchases process is the last stage of consumer decision-making. Explain the possible post-purchase processes of a hypothetical consumer who belongs to the baby boomer generation in Singapore, who recently bought a Nissan LEAF 2019.
Think of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.
Suppose you want to buy a laptop and a toothpaste . By keeping in mind the consumer decision making process. write down your purchase process
What could make a laptop and an Ipad high involvement purchases? What kind of situations or consumers could feel this purchase as low-involvement purchase?
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Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)
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What types of situational considerations affect the purchasing behaviour of consumers? Explain all each of these considerations affects the judgement of the customer.
-Can you Present a diagram of the consumer decision process and describe the role of marketing in each stage of this process which can be adapted in healthcare services?
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