Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * Product-communications extension Dual adaptation Product extension-communications adaptation O Product invention

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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touch 46ll a
0166%
D 8:04
Prior to 2004, Nokia launched
different cell phone products
in different countries at
different times. Nokia also
used several advertising
images and messages in those
countries. Which approach
Nokia was using? *
Product extension-communications
adaptation
Product-communication adaptation
Product-communications extension
Product adaptation-
communications extension
Dry soup mixes that have long
been popular in Europe are
marketed as sauces or dips in
the U.S. This is an example of
the
strategy.*
Product-communications extension
Dual adaptation
Product extension-communications
adaptation
Product invention
Transcribed Image Text:touch 46ll a 0166% D 8:04 Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used several advertising images and messages in those countries. Which approach Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy.* Product-communications extension Dual adaptation Product extension-communications adaptation Product invention
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