Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * Product-communications extension Dual adaptation Product extension-communications adaptation O Product invention

Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * Product-communications extension Dual adaptation Product extension-communications adaptation O Product invention

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.

Question

touch 46ll a
0166%
D 8:04
Prior to 2004, Nokia launched
different cell phone products
in different countries at
different times. Nokia also
used several advertising
images and messages in those
countries. Which approach
Nokia was using? *
Product extension-communications
adaptation
Product-communication adaptation
Product-communications extension
Product adaptation-
communications extension
Dry soup mixes that have long
been popular in Europe are
marketed as sauces or dips in
the U.S. This is an example of
the
strategy.*
Product-communications extension
Dual adaptation
Product extension-communications
adaptation
Product invention

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