7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true
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7) Which of the following statements about environmental scanning is true?
- A) Environmental scanning changes the
marketing environment - B) Environmental scanning identifies and interprets potential trends
- C) Environmental scanning focuses primarily on geographical factors
- D) All of the above statements about environmental scanning are true
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- 4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.Which information is not found in an MSDS? * Reactivity Date Chemical Identity Buyer Information O Routes of EntryTOPIC: The great gap in vaccination In your discussion emphasize: a) description and role of the assigned issue/topic, b) why political (role and nature of decision of the assigned issue/topic) driver of globalization (that is ending the pandemic and improving the economy)? c) identify 2 advantages and 2 disadvantages (of the issue/topic as a driver of globalization).
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage10. Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers tend to associate quality with the Japanese products/ brands b. All of the choices are correct c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands d. Consumers tend to associate elegance, high fashion, and luxury with the French products/ brands 11. In determining whether to send your domestic marketers abroad, it is useful to identify the marketer's role in the international market. Which of the following marketing role requires high company-specific knowledge, is highly authorized in negotiating deals, and is more commonly seen in business-to-business (B2B) marketing than in business-to-consumer (B2C) marketing? a. Market analysts b. Order-getter c. Order-taker d. All of the choices are correct 12. This is a concerted effort on the part of a company to generate goodwill among international publics. a. Publicity b.…1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):
- E FA/IBM536/FEB2022 O Final_Assessment_Test_Declaratic x • Download file | iLovePDF /forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-OqsBCBvKgmkwb0Q1l13Vx4wkihZP6TOA/formResponse All the following are accurate descriptions of the main characteristics of culture except: Culture is inherited or biologically based; it is not acquired by learning and experience People as members of a group, organization, or society share culture; it is not specific to a single individual Culture is cumulative, passed down from one generation to the next Culture is based on the human capacity to symbolize or use one thing to represent another None of the aboveExplaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the referenceWhich group of customers or particular type of customers will choose the given sample varieties of a soft drink product? Provide reason for your answer. Varieties of soft drink product 1. Zero sugar Type of Customers 2. Flavored (cherry, vanilla, orange) 3. Diet soft drink / no calories 4. Less sugar 5. Original taste/flavor