Factors influencing consumer trust on online grocery shopping in Sri Lanka.Literature Review (No AI)Reference style harvard 25 referenceswords (2500-3000)DV = Consumer TrustIV_01 = Social InfluenceIV_02 = Trustworthiness of vendorsIV_03 = Perceived SecurityIV_04 = Quality issuesGuidelines:REVIEW OF RELATED LITERATURE AND STUDIESChapter 2 is a review of the literature. It is important because it shows what previous researchers have discovered. It is usually quite long and primarily depends upon how much research has previously been done in the area you are planning to investigate. This chapter should include the following information: Brief introduction of the chapter – what would be the contents of this chapter? What topics are to be discussed in detail? The literature review should present the following;•All variables and its relationships should have been explained with necessary references•Compare•Contrast•Comment•Conclude•References should be there for the following•Date, year, numbers•Any key statements2.1 Definition and Features of the Parent TheoryResearch problem theory has a theoretical framework and related propositions or research issues to focus data collection and analysis about the Theories to be used. Suppose if your intention is study branding of services, then you should consider two parent theories i.e. Branding and ServicesSimilarly if your Independent Variable is Leadership. First provide definitions of Leadership. Cite at least two to three definitions from authorized authors; discuss the role of Leadership. It includes other topics related to Leadership, such as, classification of leadership; the distinction between a leader and a manager and other related topics of the variable.2.2 Theories Related to the Independent Variable (s)In this section, describe the major theories written on independent variables needs to be critically evaluated2.3 Critical Analysis/Discussion of the Theories Related to the Independent VariableCritically analyses the findings of literature review and discuss how each of the findings going to be contribute in strengthening your research and arguments.2.4 Critical analysis / discussion of the relationship between independent variablesCritically analyses the findings of literature review and discuss how each of the findings going to be contribute in strengthening your research and arguments Discuss about the pros and cons of the interactions of independent variables and probable connections to the dependent variables.2.5 Discussion of the Dependent VariableExplain the dependent variable with support of parents theories and subsequent works done by other researchers. Follow the 4 C principles2.6 Relationship of the Independent Variable (s) to the DependentVariable:(Related Studies coming from Journals, Magazines, Theses, Dissertations & Internet) Please note that the research is driven by one key dependent variable and linked to many independent variables.Eg Using Multivariate Regression Analysis, Ahmad and Ariff (2007) revealed that loan to deposit ratio (LD) is significant, positive determinant of credit risk in Malaysia, USA and France which support moral hazard theory. This is in contrast to Ezeoha (2011) which found LD to be negatively related to credit risk in Nigeria. Ezeoha’s finding is supported by Ranjan and Dhaf (2003) that loan to deposit ratio has significant negative influence on non-performing loans in India. These findings suggest inconclusive result which provides a gap for further investigation in this area.Try to follow synthesis approaches and not the SILO approach. The difference between both approaches are given below.Please note mere collection of references does not constitute a literature review and the it should be critical review of the past work done by others and basis for your research.Similarly, researchers’ personal opinion does not constitute a good literature review, rather a critical review needs to be done. A critical review will bring out the following gaps or new learning1.Theory2.Research Method and Design3.Analysis4.Concepts5.Sampling and sampling techniques6.Study design7.Statistical Analysis