Brand awareness is the user's ability to recognize and remember a brand; It is possible to measure it by tracking the sources from which the traffic comes, knowing the demographic data of the users who access the content. The tool that provides us with these data to measure is: Select one: a. Google Analytics b. feedback collection

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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20. Brand awareness is the user's ability to recognize and remember a brand; It is possible to measure it by tracking the sources from which the traffic comes, knowing the demographic data of the users who access the content. The tool that provides us with these data to measure is:

Select one:

a.
Google Analytics


b.
feedback collection


c.
benchmarking


d.
social media listening

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