There are five stages in the consumer purchase decision process. mmediately following he information search stage is

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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stion 20
There are five stages in the consumer purchase decision process.
Immediately following
the information search stage is
rrect
points out
D0
ag question
Select one:
a. problem recognition.
b. preference development.
C. alternative evaluation.
d. opportunity testing.
e. purchase decision.
Your answer is incorrect.
Transcribed Image Text:stion 20 There are five stages in the consumer purchase decision process. Immediately following the information search stage is rrect points out D0 ag question Select one: a. problem recognition. b. preference development. C. alternative evaluation. d. opportunity testing. e. purchase decision. Your answer is incorrect.
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