Explain clearly in detail Colgate's toothpaste known as "Total" had its formulation, imagery, and consumerappeal all newly designed from scratch with the intention of marketing it in multiplecountries. Which strategy was Colgate using with Total?product-communications extensionproduct extension-communications adaptationproduct adaptation-communications extensiondual adaptationO product innovation

Trade can be explained as the activity of selling goods, purchasing goods, services, assets,…

Answered: Côlgate's toothpaste known as "Total"…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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